Casa Latina
About This Listing
The longest-running music store in El Barrio
Place Details
- Borough: Manhattan
- Neighborhood: East Harlem
- Categories: Commercial, Great Places to Shop, Latin/ Latino/ American, Shopping
Place Matters Profile
In 1948 musician Bartolo Alvarez established Casa Latina where he sold music and instruments. Inspired as a youngster by hearing Rafael Hernández play at nearby Almacenes Hernández, Bartolo went on to found Alba and Rival Records, recording some of the era’s most popular artists. Casa Latina moved to its present location in 1962. Purchased in 1969 by the Rubio family, this is the longest-running music store in El Barrio.
Nominations
Anonymous Nominator
Now the oldest Latin music record shop in El Barrio, Casa Latina has been a destination for musicians and fans for over 50 years, first in a shop on 110th Street near the legendary performance hall, the Park Palace, and in this site since the 1960s.

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